About Us
Meet Our Team
Caleb Gandara
Co-Founder
Caleb is an experienced early-stage business advisor known for developing successful growth strategies for startups such as Indeed, Seamless, CarRentals, and WeWork Labs. He has provided consulting, advisory, and investment support to a diverse portfolio of companies in the EdTech, HealthTech, and consumer-facing media sectors. With over 15 years of experience, Caleb has guided angel investors, corporate executives, and global entrepreneurs on strategic growth, human capital strategy, and seed investment structures. He has designed advanced tools for business asset identification, using rich data modeling, aggregated datasets, and search mapping infrastructures to effectively target and select talent for boards, operational roles, and financial capital resources. Caleb brings business leaders a proven track record of driving growth and impact, skills he uses to help business leaders to transform their personal brand into valuable assets and impact.
Edward Brooks
Co-Founder
Edward recognized a significant gap in the influencer world for B2B leaders. While many of these leaders had strong personal brands, they lacked effective strategies to leverage their influence to build meaningful engagement and create new, sustainable revenue streams. Edward saw the need to help these leaders share their expertise, insights, and methodologies with wider communities, ultimately driving growth for their organizations, advancing their careers, and positively impacting the lives of those around them. He qualified as a Scottish Chartered with EY in London, Edward’s career spans consulting roles with Accenture and Booz, where he honed his skills in strategic growth and transformation. He has since launched and scaled businesses in education, technology, and growth, helping clients navigate complex market landscapes. Now based in New York, Edward collaborates closely with early clients to develop asset and revenue strategies aligned with their personal brands and long-term objectives. His work focuses on amplifying the reach of senior business leaders and maximizing the impact of their personal brands in an ever-evolving marketplace.
